Named for the Parisian slang term bon chic bon genre, meaning “good style, good attitude,” BCBGMAXAZRIA embodies a true combination of European sophistication and American spirit. BCBGMAXAZRIA is a brand, an aesthetic and the realization of a dream.

Product Features

  • Two purses are included with this offering. One large roomy tote and one handbag with removable strap (strap included but not shown)
  • Tote dimensions: 19″h x 20″w x 4″d
  • Handbag dimensions: 14″w x 8″h x 4″d